Your Success Instinct - Donna Kunde

Donna Kunde - “The Business Owner’s Bookshelf”

PROFIT RADIO..."Grow With Us"

Introduction
“All that a man achieves and all that he fails to achieve is the direct result of his own thoughts.” James Allen, As a Man Thinketh

Whether you think you can, or think you can’t, you are always right. Just like the squirrel knows instinctively how to gather and store nuts for the winter and the bird instinctively knows to fly to warmer climates in the winter, each of us is born with a similar success instinct. 

If that is true, and it is, why do many business owners struggle to achieve the success they desire? 

The answer lies in our self image. “It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist.” ― Maxwell Maltz, Psycho-Cybernetics.

Today we are filtering our success journey through the lens of your self image and the role it plays in the people, resources and opportunities you attract into your business. No business succeeds unless the business owner is mentally prepared for its success. I will be wearing my hypnotherapist hat today as we delve into the wisdom of Psycho Cybernetics by Maxwell Malz. 

I encourage you to listen to this series with an open mind and be willing to receive new ideas. Then continue the conversation in a special group I have created just for you in our IBGR Entrepreneurs' Community Network  called The Business Owner's Bookshelf where I have put downloadable copies of two of the books we will be exploring. The easiest way to listen and engage is inside the IBGR app for Android or iOS. See you on the inside...


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Objectives - The WHY
We attract who we are. Honing your success instinct plays a two part role. It strengthens your own goal achieving endeavors while attracting like minded people, opportunities and resources necessary for your business to grow into a fully functioning, healthy organization.


Key Issues - Owner Perspective:

1. The importance of the business owner’s self image is usually downplayed, ignored or unknown. “The ''self-image'' is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.” ― Maxwell Maltz
2. All results start in the mind of the visionary. 
3. Strengthening your self image is crucial to your business success. “Our self-image and our habits tend to go together. Change one and you will automatically change the other” ― Dr. Maxwell Maltz

What You Need to Know - The WHAT

• There are two types of success instincts.

• One is where the target or goal is known and the objective is to obtain it. This success instinct only responds to negative feedback and will continue on course unless it needs to recalculate to get back on course. It goes forward, makes errors and continually corrects them. When you choose a goal and trigger it into action, an automatic success instinct takes over just like a launched torpedo or a flying airplane.
• The other happens when the target or goal is not known and the goal is to discover or locate it. In this case, you start with a goal and rely on data or cells of recognition from past experiences to locate the missing information similar to a center fielder catching a fly ball. In order to compute where he needs to be to catch the ball he uses his built in success instinct to compute the data and compare it to past experience. He then runs to catch the ball. 
• Your goal, and the people who will help you achieve it, are already here. You just need to find them. Once we know there is a solution or an answer or attitude towards obtaining it changes. Begin with the goal in mind, know the answer is there and then begin to find it. 
• You have been engineered with a success instinct but programmed to fail through the shaping of your self image. 

• Self image - is the mental image you have of yourself. This mental picture is very resistant to change. It was formed over the years by others (height, weight, hair color, etc.) usually on the playground of life, but also includes things that have been learned through personal experiences or by internalizing the judgments of others.
• There are four types of Self-image:

1. Self-image resulting from how we see ourselves.
2. Self-image resulting from how others see us.
3. Self-image resulting from how we perceive others see us.
4. Self-image resulting from how we perceive we see ourselves.

• Your success instinct is programmed by your self image and obeys your thoughts
• Form the mental picture of your goal first. Then the how will come if you allow it without trying to force it. 

What You Need to Do​​ - The HOW

1. ​Set a goal and believe that it is already in existence - you just need to find it
2. “Your nervous system cannot tell the difference between an imagined experience and a ‘real’ experience.” ― Maxwell Maltz, Psycho-Cybernetics.The mind sees in pictures. Create a visual image of your business, product or service.  To do that, go to the end, create a mental picture and then come back to the present to begin your search. 
3. “You will act like the sort of person you conceive yourself to be.”― Maxwell Maltz, Psycho-Cybernetics. See and feel yourself already achieving your goal - become the person who has it by creating a burning desire for its attainment and take action steps daily.
4. Expect failure and fail forward. Failure is only permanent when we stop making course corrections.
5. Let it work rather than try to make it work. Don’t throw yourself off course wondering if it will work for you. This train of thought will only lead to a train wreck. 
6. Listen to the Business Owner’s Bookshelf Series
7. Download the IBGR Business Growth App
8. Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.

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We are your single, one stop source for business success, period, end of story.


Learn more about Donna here…